Share of Search vs Share of Visibility

While these two metrics may seem similar, they differ in once key aspect.

Share of Search uses the total search volume of the selected keywords and shows a domain's estimated traffic as percentage of the total search volume.

Share of Visibility uses the total estimated traffic of the tracked domains for the selected keywords and shows a domain's estimated traffic as a percentage of the total traffic.

Here is an example:

Total search volume for these 2 keywords is 1800, while the sum of the estimated traffic is 987.516

Share of Search:

Visibility Share:

We know that clients use both metrics and we're not saying one is better than the other. We just want you to know how these important KPIs for calculating your SEO performance against your competitors are calculated.

All calculations are rounded to the nearest whole number for readability.