CLUSTER MATRIX

The platform provides new keyword suggestions, based on what keywords the competing domains to the selected host are also ranking for in the market. These suggestions are automatically semantically grouped into keyword clusters and shown on a bubble chart.

Organic Growth Potential (Y-axis) - an estimate of the amount of additional organic visibility (or organic traffic) that each host could get for each keyword cluster over and above what the module estimates their existing traffic to be for each cluster. As this module is looking at "existing content", it is based on current ranking keywords and their respective ranking positions and search volume.

Average Relative Strength (X-axis) - the relative strength of the selected host when compared with the competing domains in each cluster, based on a combination of Majestic's Trust Flow and Citation Flow metrics. The higher the average relative strength, the more likely the selected host is to be considered a stronger domain to others in the cluster.

Bubble Size - the size of each bubble is proportionate to the number of ranking keywords for each host in that market.

NB - 'Zoom' feature: you can zoom into an area with your mouse by clicking and dragging over an area of the bubble chart. Once you do this, you'll notice a 'Reset zoom' button will appear in the top right-hand corner of the chart which allows you to reset the chart to the original zoom level.

DETAIL TABLE

Cluster - the name for a cluster of keywords (this is algorithmically assigned).

New KW Count - the number of new keyword suggestions the platform has identified in each cluster.

Average Relative Strength - see Average Relative Strength (X-axis) above.

Potential Incremental Traffic - this estimates how much potential organic visibility you could get by improving your ranking for this keyword. This uses the "ladder principle" which does NOT assume that you can somehow miraculously suddenly rank #1 for all keywords, instead it assumes that you can improve to the average of the sites ranking above you for each keyword. Therefore, over time these values will change to reflect changes in your ranking position.

Average Frequency Across Domains - "frequency across domains" is a measure of keyword relevance. You can use it to filter the market data to eliminate very long-tail or brand keywords from the market. The higher the frequency the greater the relevance of the keyword to the original host, as more competing domains from the top 100 competing sites rank for the keyword in the top 3 pages of Google. This column provides the average frequency for each cluster.

Average Number of Competing Pages - the average number of competing URLs in this cluster (an indication of how competitive the cluster