CLUSTER MATRIX

The platform automatically provides new content suggestions (topics). These suggestions are automatically semantically grouped into keyword clusters and shown on a bubble chart.

Organic Growth Potential (Y-axis) - an estimate of the amount of additional organic visibility (or organic traffic) that each host could get for each keyword cluster over and above what the module estimates their existing traffic to be for each cluster. As this module is looking at "existing content", it is based on current ranking keywords and their respective ranking positions and search volume.

Average Relative Strength (X-axis) - the relative strength of the selected host when compared with the competing domains in each cluster, based on a combination of Majestic's Trust Flow and Citation Flow metrics. The higher the average relative strength, the more likely the selected host is to be considered a stronger domain to others in the cluster.

Bubble Size - the size of each bubble is proportionate to the number of ranking keywords for each host in that market.

NB - 'Zoom' feature: you can zoom into an area with your mouse by clicking and dragging over an area of the bubble chart. Once you do this, you'll notice a 'Reset zoom' button will appear in the top right-hand corner of the chart which allows you to reset the chart to the original zoom level.

DETAIL TABLE

Cluster Name - the name for a cluster of keywords (this is algorithmically assigned).

KW Count - the number of new keyword suggestions the platform has identified in each new potential cluster.

Average Relative Strength - see Average Relative Strength (X-axis) above.

Potential Incremental Traffic - this estimates how much potential organic visibility you could get by improving your ranking for this keyword. This uses the "ladder principle" which does NOT assume that you can somehow miraculously suddenly rank #1 for all keywords, instead it assumes that you can improve to the average of the sites ranking above you for each keyword. Therefore, over time these values will change to reflect changes in your ranking position.

Average Frequency Across Domains - "frequency across domains" is a measure of keyword relevance. You can use it to filter the market data to eliminate very long-tail or brand keywords from the market. The higher the frequency the greater the relevance of the keyword to the original host, as more competing domains from the top 100 competing sites rank for the keyword in the top 3 pages of Google. This column provides the average frequency for each cluster.

Average Number of Competing Pages - the average number of competing URLs in this cluster (an indication of how competitive the cluster is).

CLUSTER DRILLDOWN

CLUSTER VIEW - BUBBLE CHART

Clicking on any cluster's name in the above table takes you to a cluster view which gives a breakdown of new suggested URLs for each cluster (these are algorithmically generated, but you can name the URLs as you see fit).

Estimated Traffic (Y-axis) - an estimate of the amount of organic traffic each URL is currently receiving, based on the ranking keywords for that URL and their current ranking position, estimated CTRs and search volume for each ranking keyword.

Average Relative Strength (X-axis) - the relative strength of the selected host when compared with the competing domains in each cluster, based on a combination of Majestic's Trust Flow and Citation Flow metrics. The higher the average relative strength, the more likely the selected host is to be considered a stronger domain to others in the cluster.

Bubble Size - the size of each bubble is proportionate to the number of ranking keywords for each URL in the cluster.

Suggested Topic - the suggested topic area for new URLs.

Number of New Keywords - the number of potential new ranking keywords identified for each new topic.

Average relative strength - see Average Relative Strength (X-axis) above.

Sum of potential incremental traffic - see "Sum of Potential Incremental Traffic" above.

Average keyword frequency across domains - see "Average Frequency Across Domains" above.

Average number of competing pages - the number of competing pages for this keyword in this cluster.

CLUSTER & PAGE DRILLDOWN VIEW

When you click on an individual topic suggestion within the Cluster drilldown view (either on the table or on the chart), you will be presented with a table which gives you a breakdown of the keywords for that suggested topic area, along with associated metrics for each keyword.

Keyword - the ranking keyword in that cluster (for the selected host).

Search Volume - the average weekly search volume for the keyword.

Your average rank in the cluster - your current average organic rank for each keyword (based on the selected market, so google.co.uk for the UK, google.com for the US and google.fr for France) in the suggested topic area.

Sum of your current traffic - this column is due to be removed in a forthcoming update to this module, as this will always show zeros as you have no current content for this topic.

Potential Traffic - an estimate of the overall potential traffic you could expect from ranking new content for this topic area.

Potential Value increase - an estimation of the potential effective value such an improvement in organic ranking could bring, in terms of money saved on PPC expense.

Best competitor URL - the current top (organic) competing URL for each keyword in this topic area.

Relative Strength - the relative strength of this URL when compared to the average Majestic strength of your competitors.

Frequency across domains - see "Average Frequency Across Domains" above.

Number of competing pages - the number of competing pages for this keyword in this cluster.

If you have any questions about the metrics shown in any module, please do not hesitate to get in touch by emailing support@authoritas.com.