The Universal Consent Platform (UCP) Consent Dashboard provides clear and actionable insights into how visitors interact with your consent experience. These metrics help you understand consent trends, regional behavior, and overall compliance performance.
This article explains how each reporting value is calculated and what it represents.
Overview of the Consent Dashboard
The enhanced dashboard allows you to:
- Filter data by date range, country, and domain
- View high-level performance metrics
- Analyze consent trends over time
- Visualize geographic consent patterns
- Monitor visitor engagement and compliance
All reported values are based on consent interactions collected through your deployed notices.
Date, Country, and Domain Filters
You can refine reports using the following filters:
- Start and End Date – Select the reporting period
- Country(ies) – Filter by specific regions
- Domain(s) – View data for selected domains
- Generate Report – Apply filters and refresh results
All dashboard metrics reflect the selected filters.
Summary Metrics
Unique Site Visitors
Definition: The number of distinct users who accessed your site during the selected period.
Calculation: Determined using a combination of User Agent information and IP address.
Purpose: Helps measure overall audience size.
Notices
Definition: The number of active consent notices served to visitors.
Calculation: Based on live notice configurations during the reporting period.
Purpose: Confirms which notices were active.
Countries
Definition: The number of countries where consent interactions occurred.
Calculation: Based on IP geolocation data.
Purpose: Shows geographic reach.
Impressions
Definition: The total number of times a consent notice was displayed.
Calculation: Each notice render is counted as one impression.
Purpose: Measures visibility of consent notices.
Consent Rate Metrics
Visitors Requiring Consent (VRQ)
Definition: Visitors located in regions where consent is required.
Calculation: Determined by notice settings and regional regulations.
Purpose: Defines the base population for consent calculations.
Total Consent Rate (TCR)
Definition: The percentage of visitors who provided consent out of all visitors requiring consent.
Includes:
- Includes previously and newly consented users
- Includes opt-in and opt-out regulations
- Includes partial consent
- Excludes regions where consent is not required
Calculation:
TCR = (PCU + NCU) / VRQ × 100
Where:
- PCU = Previously Consented Users
- NCU = Newly Consented Users
- VRQ = Visitors Requiring Consent
Previously Consented Users (PCU)
Definition: Returning visitors who had already provided consent.
Calculation: Identified through stored consent preferences.
Purpose: Measures consent retention.
Newly Consented Users (NCU)
Definition: First-time visitors who provide consent.
Calculation:
NCU = TCR − (PCU / VRQ × 100)
Purpose: Indicates engagement of new visitors.
Non-Consented Users
Definition: Visitors who declined consent.
Calculation:
Non-Consented Users = 100 − TCR
Purpose: Helps identify optimization opportunities.
Average Consent Rate
Definition: Shows the overall distribution of consent status.
The donut chart displays:
- Previously Consented
- Newly Consented
- No Consent
Purpose: Provides a high-level snapshot of consent behavior.
Consent Rate Over Time
Displays how consent performance changes over time.
Includes trends for:
- Previously Consented
- Newly Consented
- No Consent
Purpose: Helps identify patterns and performance changes.
Consent Map (Geographic Heatmap)
Visualizes consent rates by country and region.
Regions are grouped into ranges:
- 0–20%
- 20–40%
- 40–60%
- 60–80%
- 80–100%
- No Data
Purpose: Supports regional compliance and optimization.
Summary
The enhanced Consent Dashboard enables you to:
- Monitor visitor engagement
- Track regulatory compliance
- Analyze regional behavior
- Optimize consent performance
- Support audits and reporting
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