Scenario

In this scenario, we want to display an image campaign promoting women's winter coats providing a link to the coats and jackets page. This will be triggered across the women's catalogue page.

Step by step guide

Step 1

Open the Fredhopper Merchandising Studio and login using your credentials:

Step 2

Navigate to CAMPAIGNS from the menu option:

Step 3

Click New:

Step 4

Enter a Name for your campaign, e.g. 'Winter coats':

Step 5

Click SELECT SCOPE:

And choose the scope that you want this campaign to apply to, then click SELECT:

Step 6

Click ADD TRIGGER:

Click on the Select trigger drop-down and choose Catalogue Location: 

Step 7

Next, you need to select the catalogue location for this trigger, so click ADD LOCATION:

The Preview site will open, navigate to Women and click Select location:

Step 8

Next, you need to configure the action; what will happen when a shopper lands on the Women location.

There are two areas:

1. Display: This is the text you can display around the campaign and the content you may want to show to the shopper.
2. Contents: This is where you choose 'Images' campaign and add the image URL and the details for the links. 

For this guide, we will keep the Display settings blank as per their default settings.

In the Content area, from the 'Show' drop-down choose Images:

Add the Image URL:

https://static.dorothyperkins.com/v1/static/json-0000157274_UK-HP-2019-10-23-WK8-WEDS-2jpg

Step 9

Add the Link to URL:

https://www.dorothyperkins.com/en/dpuk/category/best-winter-coats-2017-7027756/home?intcmpid=uk-desktop-hp-row2_pos1_thecoatchecklistseethestory

Note: Choose either URL or Location. Add a URL if you would like it so that, when a shopper clicks on the campaign, they will be redirected to the URL or alternatively select a specific location in your site. If you choose Location from the drop-down, you will need to navigate to the desired location. For this example, we will use the URL option.

Step 10

Now add Hover text, e.g. 'Shop winter coats':

Note: There is an option to 'Open in new window', this will trigger when the shopper clicks on the campaign.

Step 11

Finally, Save the campaign:

Step 12

This next step is optional, but it is good practice to Preview any configurations made in your Merchandising Studio before you publish them.

Click on Preview:

Step 13

Navigate to Women to see your new image campaign in action:

Step 14

Go back to your Merchandising Studio to the campaign you have created and click on Send for publication:

Once this has been published the campaign will appear on your front end depending on your cache strategy.

Best practice