Universal Analytics Deprecation, Migration to Google Analytics

With Universal Analytics (GA UA) reaching its end of life, we must migrate our customers onto Google Analytics 4 (GA4) by July 1st.

You will have received an email with detailed information regarding this migration.

Why is this important?

To ensure your rules continue to work effectively and that the ingestion of the commercial metrics and search keywords into Fredhopper continue to happen without disruption.

What do I need to do?

1. Generate your Google Analytics credentials by following this process.

2. Complete this short form with your name, email address and JSON file with your Google Analytics credentials.

Once we receive your details, a member of our team will contact you to confirm when you can expect to be migrated.

Please do NOT delete your old Universal Analytics tracking until you receive the go-ahead from the Attraqt team.

What will happen if I don't send my details?

If you have not yet sent your Google Analytics credentials yet, Attraqt cannot guarantee that migration will be executed in time.

If we aren't able to migrate you by July 1st, we will have to use outdated data to power your rules such as product rankings and ranking cocktails. The search term history which powers the Suggest service is also based on Universal Analytics, and will therefore use historical data after July 1st.

If you have any questions or queries, please log a ticket with us.