Fredhopper Ranking attributes/cocktails can now be powered using data collected by Crownpeak's Front-End Tracking.
The Front-End Tracking feeds back user activity and events from your front-end web application to the Fredhopper platform. This data populates the Insights reporting dashboard. You can then use the data to create additional attributes for your products based on how users interact with them, such as view conversions over the past week. You can use these user-interaction attributes in your Ranking attributes/cocktails and Ranking rules.
Benefits of using Insights data to power Ranking attributes/cocktails:
- Seamless experience using Fredhopper products
- Unified data management
- Simple integration process without any loss of quality in output
Prerequisites for using Insights data to power Ranking attributes/cocktails:
- Successfully installed Front-End Tracking
Note: If you have previously used any other tracker, the data collected can be used for the initial set-up.
To use Insights data to power Ranking attributes/cocktails, reach out to your Customer Support Manager.
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