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Use 3rd party analytics data

Rumyana Grigorova
  • Updated

    Fredhopper's standard integrations with leading reporting providers like Omniture, Coremetrics and Google Analytics make reports actionable. Instead of having marketeers manually analyze tables & graphs, Fredhopper's business rules adapt to the learnings from former behavior, and auto-optimize your ranking and recommendations.

    Background

    The most common starting point is a report providing for each product:

    • Number of times the product was sold (or alternative Euro/Dollar sales)
    • Number of times the product was checked out (entering the checkout funnel independent if it was finally bought)
    • Number of times the product was viewed

    These metrics are a solid base for merchandising rules and commercial rankings.

    The Fredhopper Data Manager can load and process every report provided - via drag-and-drop.

    Google Analytics

    Follow these steps to load an Google report in a Data Manager transformation:

    1. Add a Read Google Analytics Data component to your transformation
    2. Open the configuration dialog of the component
    3. Define up to 7 dimensions in the Dimensions tab
    4. Select up to 10 metrics in the Metrics tab
    5. Specify the desired date range in the Time Range tab
    6. Enter your credentials in the in Credentials tab

    Ensure that the selected combination of dimensions and metrics is actually deliverable through Google Analytics. Please check the log messages in the Data Manager and test your selection through the Analytics Web Interface ( http://www.google.com/analytics/ )

    Coremetrics

    Follow these steps to load an Coremetrics report in a Data Manager transformation:

    1. Add a Read Coremetrics Data component to your transformation
    2. Open the configuration dialog of the component
    3. Set the file or directory path to your Coremetrics reports
    4. Click the Get Fields button in tab Fields to extract the header fields from the selected report

    comScore Digital Analytix

    Follow these steps to load a comScore Digital Analytix (former Nedstat) report in a Data Manager transformation:

    1. Add a Read comScore Digital Analytix Data component to your transformation
    2. Open the configuration dialog of the component
    3. Set the username and password to your comScore Digital Analytix account in the Account tab
    4. Click the Get Reports button in the General tab to load all available reports
    5. Select the report from the drop-down
    6. Click the Get Fields button to extract the header fields from the selected report

    The Fredhopper Data Manager fetches the comScore Digital Analytix reports via the WebService interface. The required username/password differs from the normal comScore Digital Analytix login. Please contact your NedStat representative to request the required login credentials.

    Omniture

    Follow these steps to load an Omniture report in a Data Manager transformation:

    1. Add a Read Omniture Data component to your transformation
    2. Open the configuration dialog of the component
    3. Set the directory path to your Omniture reports in the Directory tab
    4. Click the Get Reports button in the General tab to load all available reports
    5. Select the report from the drop-down
    6. Click the Get Fields button to extract the header fields from the selected report

    XiTi (AT Internet)

    Follow these steps to load an XiTi report in a Data Manager transformation:

    1. Add a Read XiTi data component to your transformation
    2. Open the configuration dialog of the component
    3. Set the directory path to your XiTi reports in the Directory tab
    4. Click the Get Reports button in the General tab to load all available reports
    5. Select the report from the drop-down
    6. Click the Get Fields button to extract the header fields from the selected report

    Google AdWords reports

    Follow these steps to load an Google report in a Data Manager transformation:

    1. Add a Read Google Ads Data component to your transformation
    2. Open the configuration dialog of the component
    3. Set the directory path to your Google reports in the Directory tab
    4. Click the Get Reports button in the General tab to load all available reports
    5. Select the report from the drop-down
    6. Click the Get Fields button to extract the header fields from the selected report

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