Attraqt Update: Crownpeak Acquisition

Dear Attraqt Customers,

Since our initial public offering in 2014 and the subsequent acquisitions of Fredhopper, Early Birds and Aleph, Attraqt has become a leading player in Product Discovery for the digital commerce industry.  We are very proud of our achievements, the loyal and phenomenal brands and retailers we call our customers, and the focus on bringing the right mix of curative control and AI automation to help grow their digital businesses.

This morning, Crownpeak a provider of a cloud-native SaaS Digital Experience Platform enabling over 1,000 brands to deliver personalised digital experiences, has announced an offer to acquire the Group.

The Board has given its formal recommendation for this to go ahead, and all the executive directors are also in support. Read the full announcement here.

Crownpeak believes that the combination of Crownpeak’s leading Digital Experience Platform and Attraqt’s AI-powered search, merchandising and recommendation software for eCommerce will provide existing and future customers significant value and achieve scale that will enable continued innovation on market-leading solutions that enable customers to provide optimal digital experiences for end consumers. 

We are excited to join Crownpeak and become part of one wider Group as we look to take advantage of increased global reach and distribution, size and scale and the ability to continuously invest in new technology and product innovation.

Our clients are key to our business success, and we want to reassure you that we will continue to focus on delivering our software and services to the standards you expect throughout this process. We are confident that this is not only a positive step for our business, but also for our clients.

We will provide further updates on the process in due course because, as a public company, there is a necessary, regulatory process that we need to complete.

I want to take this opportunity to thank you for your support and we look forward to continuing our partnership over the long term.

If you have any questions, please feel free to get in touch with your Customer Success Manager.