Universal Analytics Deprecation and Migration - Deadline of March 31st

Dear Customer,

With Universal Analytics (GA UA) reaching its end of life, we must migrate our customers onto Google Analytics 4 (GA4) by July 1st.

You will have received an email with detailed information regarding this migration.

Why is this important?

To ensure your rules continue to work effectively and that the ingestion of the commercial metrics and search keywords into Fredhopper continue to happen without disruption.

What do I need to do?

1. Generate your GA credentials by following this process.

2. Complete this short form with your name, email address and JSON file with your GA credentials.

Once we receive your details, a member of our team will contact you to confirm when you can expect to be migrated.

Please do NOT delete your old GA UA tracking until you receive the go-ahead from the Attraqt team.

When is the deadline to send my credentials?

The migration will take multiple days per customer. Therefore, please provide all information required by March 31st.

What will happen if I don't meet the deadline?

If the required access details and credentials for GA4 are not provided by March 31st, and there is not enough tracking data present to start the migration by April 31st, Attraqt cannot guarantee that migration will be executed in time.

If we aren't able to migrate you by the deadline, we will have to use outdated data to power your rules such as product rankings and ranking cocktails. The search term history which powers the Suggest service is also based on GA UA, and will therefore use historical data after July 1st.

If you have any questions or queries, please log a ticket with us.